I saw an interesting post on the Smash Up Facebook group the other day. It was a link to a post on the AEG (Alderac Entertainment Group) blog by CEO John Zinser regarding their policy on expansions in 2020 and beyond.
Last year, AEG made the pledge that they were going to publish fewer games and concentrate on quality instead. This was in addition to changing how they went about some of their sales plans: moving some game franchises to Kickstarter, etc.
AEG seemed to fall into the trap where every game was considered to have at least one expansion, even some games before the base game was published.
That’s not always a good thing.
To quote Zinser:
“I also understand that expansions were a big part of AEG’s business plan for many years. CCGs and RPGs are built to be expanded and that is often how the long tail money is made and also how you keep players engaged in those games. As we transitioned into card games the expansions continued. Thunderstone, Smash-Up, and even Mystic Vale all IMO benefited from expansions.
We also tried to expand some games that did not need it like Fantahzee.”
I’ve never played Fantahzee, but it doesn’t sound like a game that needs an expansion.
I’m a man who loves expansions, though I understand that certain games don’t need one. For me, games like Mystic Vale and Smash Up thrive with a bunch of expansions because the games consist of a bunch of cards. Who wouldn’t mind more cards that do new and innovative things?